Or Rude Boy Revolution: Jerry Dammers Two Tone Vision.

In the drab concrete wasteland of late-70s Coventry, while the rest of Britain was busy ripping its clothes and safety-pinning them back together again, a bespectacled keyboard player with a vision was plotting a different kind of revolution. One that would eventually come dressed in sharp suits, pork pie hats and checkerboard patterns.

Jerry Dammers the dentally challenged architect of Two Tone Records, founder of The Specials, and perhaps the most criminally underappreciated musical visionary of his generation didn’t stumble upon his aesthetic by accident. The roots of Two Tone’s striking visual identity and multicultural musical fusion can be traced directly to Room 057 of Lanchester Polytechnic’s art department, where young Dammers spent his days absorbing influences that would later explode into a cultural phenomenon.

The Art School Radical

Lanchester Poly (now Coventry University) in the mid-70s was hardly Central Saint Martins, but what it lacked in glamour it made up for in gritty authenticity. While Malcolm McLaren and Jamie Reid were cooking up the Sex Pistols’ confrontational visuals in London, Dammers was in Coventry, quietly developing his own radical visual language.

“Art school was where I learned about Constructivism and Bauhaus,” Dammers once explained in a rare interview. “That black and white check pattern came directly from studying those movements, simple, bold, impossible to ignore.”

The checkerboard motif that became Two Tone’s signature wasn’t just visually striking, it was loaded with meaning. Black and white squares existing side by side, neither dominating the other. In Thatcher’s Britain, with racial tensions simmering and the National Front on the march, Dammers’ art school education gave him the tools to create a powerful visual metaphor for racial unity.

His tutors recall a serious, somewhat detached student whose sketchbooks were filled with record sleeve concepts years before he had a record label to release them on. While other students were making self-indulgent installations, Dammers was obsessively designing logos, posters, and manifestos for a cultural movement that existed only in his imagination.

The Coventry Sound System

If art school provided the visual framework, Coventry’s streets supplied the soundtrack. The city’s substantial Jamaican community had brought with them a rich musical heritage that fascinated Dammers. He spent countless nights in West Indian blues clubs, absorbing the hypnotic rhythms of ska and rocksteady, watching how the music created community in the dingy basements of a city best known for being bombed to smithereens in WWII.

“The thing about those Jamaican sounds,” recalls Neville Staple, who would later join Dammers in The Specials, “was that they were already fusion music. Ska itself came from Jamaicans late-night listening to American R&B on crackling radio stations and reinterpreting it through their own cultural lens.”

This was the critical insight that Dammers took from those nights, that musical cross-pollination wasn’t appropriation but conversation. The idea that white punks and black skinheads could find common ground on the dance floor became the foundation of the Two Tone philosophy. A near identical philosophy being formed by Joe Strummer, the white man In Hammersmith Palais.

The Poly Basement Tapes

Lanchester Poly’s dingy rehearsal rooms became the laboratory where Dammers conducted his grand experiment. The Automatics (later renamed The Specials) began as a ragtag collective of art students and local musicians, with Dammers as the unsmiling conductor, pushing his bandmates to fuse punk’s energy with ska’s rhythmic sophistication.

It wasn’t always harmonious. Punk purists thought the ska elements were gimmicky; traditionalists found the punk influence sacrilegious. But Dammers, with the single-minded determination of the true art school obsessive, drove the band forward through sheer force of will.

“Jerry would bring these complicated charts to rehearsal,” remembers original Specials guitarist Lynval Golding. “Most of us couldn’t read music that well, but he had this complete vision in his head. Sometimes we’d spend hours on just two bars of a song until it had exactly the tension he was looking for.”

That tension between disciplines, between cultures, between chaos and control became the defining characteristic of The Specials’ sound. It was the musical equivalent of a Bauhaus design: stripped down to its essential elements, each serving a specific purpose, no ornamentation for its own sake.

The Birth Of Two Tone

When Dammers finally launched Two Tone Records in 1979, it emerged fully formed, with an aesthetic coherence that betrayed its art school origins. Everything from the label’s logo to the bands’ uniforms to the stark black and white promotional photos spoke of a unified vision that was simultaneously retro and futuristic.

The label’s first release, “Gangsters” by The Specials, was pressed with an initial run of just 5,000 copies. Dammers personally designed the sleeve, a stark black and white affair featuring Walt Jabsco, the label’s rude boy mascot adapted from a photograph of Peter Tosh. It sold out immediately, and the Two Tone revolution was underway.

What followed was a brief but incandescent moment in British music history. The Selecter, Madness, The Beat, and others joined the Two Tone stable, each putting their own spin on the fusion sound Dammers had pioneered. For a glorious 18 months, these bands dominated the music charts, bringing their message of racial unity to Top of the Pops while the country burned with riot and discontent.

The sad irony is that Dammers’ art school training, which gave him the tools to create Two Tone’s unified aesthetic, also contained the seeds of the movement’s demise. Like so many art school idealists before him, from Brian Eno to Pete Townshend, Dammers couldn’t stop evolving while the movement he’d created crystalized around him.

By the time of The Specials’ masterpiece “Ghost Town” a harrowing sonic portrait of urban decay that hit number one during the 1981 riots Dammers was already restless, pushing toward more experimental sounds that left both bandmates and audience bewildered.

When The Specials inevitably fractured, Dammers formed the jazz-influenced Special AKA, creating the anti-apartheid anthem “Free Nelson Mandela.” It was another masterpiece of political pop, but by then the Two Tone moment had passed. The art student had moved on to new experiments while his classmates were still copying his previous breakthrough.

Legacy

Today, Lanchester Polytechnic is long gone, absorbed into Coventry University. The concrete brutalism of 1970s Coventry has been softened by redevelopment. And Jerry Dammers has become something of a recluse, occasionally emerging for DJ sets of obscure jazz and world music.

But the impact of that collision; between art school theory and street-level reality, between black and white musical traditions, between design and visceral energy continues to reverberate. From the multicultural dance collectives of the 90s to the post-genre experiments of today’s London scene, Dammers’ Two Tone vision has proven remarkably prescient.

Perhaps the most telling testament to Dammers’ achievement is that the checkerboard pattern he adapted from his art school studies has transcended its origins to become a universal signifier of ska music across the globe. From Tokyo to Mexico City, bands still don pork pie hats and two-tone suits to pay homage to the vision of a serious young art student from Coventry who dared to imagine that black and white could create something more powerful together than apart.

In an age of algorithmic playlists and frictionless fusion, it’s worth remembering that Two Tone wasn’t just about mixing musical styles. It was a complete artistic statement; visual, musical, political and crafted with the disciplined vision of a true art school radical. And somewhere in a dusty archive at Coventry University, there may still exist the student sketches where Jerry Dammers first dreamed it all up, years before the first needle dropped on “Gangsters” and changed British music forever.

“The thing about Jerry, is that he was never just a musician. He was always creating this whole world with its own rules and values. That’s what you got from him being an art student he saw the big picture while the rest of us were just trying to get a gig on Saturday night.” Neville Staples.

In that sense, Two Tone was perhaps one of the greatest art school movements in British pop, marginally less famous than the one that gave us the Sex Pistols, but in many ways more enduring. After all, McLaren, Lydon and Pistols told us there was “No Future.” Dammers and his Two Tone multi-cultural vision insisted there could be if only we were brave enough to imagine it together.

Jerry Dammers attended Lanchester Polytechnic, Coventry, 1972-1975

—

Art Pop / Pop Art: a study of the influences of art school, famous artists and movements on pop and rock music. Those institutions where failure is motivation, where the eccentric and pretentious emerge into the fascinating space where art and music meet.