A retrospective look at The Damned’s 1976 debut Damned Damned Damned, exploring its raw punk impact, riotous sleeve photography and lasting legacy in British music history.
The Damned crashed into 1976 like a brick through a Woolworths window. Their debut, Damned Damned Damned, was the first British punk LP that truly meant business. While others in the class of 76 mooted revolution, The Damned simply plugged in, bashed it out and left the wreckage where it fell.
Captain Sensible’s guitar is jagged and loud. Brian James’ riffs sound like they were dragged straight from a petrol soaked rehearsal room. Rat Scabies plays as if the kit has personally insulted him. Dave Vanian croons through the chaos with that odd (and enduring) mix of horror film charm and rock ’n’ roll sneer. It was equally messy, sharp and exciting.
“New Rose” remains the lightning strike. It was the first British punk single to hit the shops and it still tears out of the speakers… “Is she really going out with him?”. “Neat Neat Neat” speeds along with a bass line that seems permanently on the edge of collapse. “Born to Kill” and “Fan Club” show they had more depth than the cartoon horror look suggested. Compared to the art-school cool of some of their peers, The Damned sounded like blokes who simply wanted to play faster and louder than everyone else and didn’t care what you thought.
The decades since have added even more shine to the story. The band ended up outlasting nearly every punk rock group they were once lumped in with. While others imploded or retreated into myth, these lads carried on through countless line-up changes, resurrections and strange detours. From goth phases to psychedelic experiments, their legacy stretches far beyond this debut. Yet fans and critics always return to Damned Damned Damned as the moment punk hit tape with no filter.
The sleeve jumped out of the racks in its day. You could spot it from across the shop floor. That Brian Griffin photograph of the band splattered in cream pies looked nothing like the punk imagery doing the rounds. It was chaotic and cheeky, like a food fight in a youth club. The rough black border and the bold caps font gave it a low budget feel, yet it had real intent behind it. Stiff Records always liked sleeves that poked fun at rock seriousness and this one did it perfectly. The original release mistakenly added an Eddie and the Hotrods group pic on the reverse (now collectable) or was it a mistake? Until a reprint was ready Stiff added a sticker ‘Erratum – apologies blah blah blah”, but was that a little cash from chaos before that term was coined by the competition? You’re even wealthier if you own the sleeve with the cellophane near-obliteration of The Damned cover for those Seventies shops whose sensibilities may have been offended.
The story behind the money shot only added to the charm. The band thought it would be a quick prank. Instead the shoot descended into real mayhem, with arguments, laughter and cream everywhere. You can see it in the image. It is not staged rebellion. It is four lads caught mid racket. For fans flicking through racks in 1977, that sleeve was a promise. Buy this and you will get noise, mischief and a band who do not take themselves too seriously. It still works today. ‘Made to be played loud at low volume’, it sez so on the label
The album still feels alive. It captures a time before punk had any rules, before the press boxed it in, before major labels tried to polish it. By modern standards the record is rough. That roughness is its charm. It is the sound of four musicians in a hurry, playing like the whole world is about to shut their gig down.
Looking back almost fifty years later, Damned Damned Damned remains a blast. It is not a museum piece – although the sleeve is now peak-zeitgeist. It is not a nostalgia trip. It is a reminder that British punk began with noise, risk and instinct rather than theory. The Damned were first out of the traps and they made sure no one forgot it.