Hardly anyone bought it. The figure usually given is around 10,000 copies in the first year, which is a guess, but nobody disputes the estimate or relevance. The album crept to number 171 on the Billboard chart, sat there briefly and dropped away. Radio ignored it. With Sixties sensibilities some shops refused to stock it. It came out in March 1967, between Sgt. Pepper and the Monterey festival, and it was a record about drug dealers, sadomasochism and the grey misery of a Manhattan morning, with a banana on the front.
Brian Eno later said that everyone who bought a copy went off and formed a band. He was exaggerating, and he said it in an interview rather than carving it in stone, but the instinct was right. Bowie, Iggy Pop, Patti Smith, Television, the Ramones, Roxy Music, Joy Division, Sonic Youth, R.E.M. and the Jesus and Mary Chain all took something from it. Most of them heard it years late, from a second-hand copy or a friend’s older brother. The album did its work on a delay.

Four people and a loft
Lou Reed grew up in Freeport, Long Island, on doo-wop and rhythm and blues. At Syracuse University he studied under the poet Delmore Schwartz, who drank hard, talked brilliantly and told his students that writing mattered more than almost anything. Reed took that to heart. After graduating he landed a job at Pickwick Records, writing cheap imitation hits for budget compilations, often in an afternoon. People tend to forget this part. Reed could write a hook on demand, and the best songs on the album are proper pop songs that happen to be dressed in filth.
John Cale came from a Welsh mining village and trained as a classical violist and pianist. A scholarship took him to America, where he drifted into the New York avant-garde and ended up playing in La Monte Young’s Theatre of Eternal Music, a group that held single notes for hours. Cale arrived in rock with a head full of drones and no interest in the twelve-bar blues. He turned his viola into something closer to a ship’s horn, and it gave the band a sound that no one else had.
Sterling Morrison, an old friend of Reed’s from Syracuse, played guitar and is usually the one left out of the story. He shouldn’t be. Morrison’s lines wind around Reed’s rhythm playing with a calm precision, and they stop the noisier songs from falling apart.
Maureen Tucker was the last piece, and arguably the strangest. She played standing up, with mallets rather than sticks, on a bass drum laid on its side, and she hardly touched a cymbal. She never played a fill. Her beat just kept going, flat and insistent, like a pulse you couldn’t turn off. Drummers in the punk and indie scenes learned from her that leaving things out can hit harder than putting them in.
They called themselves the Velvet Underground after a trashy paperback about sexual subcultures that Cale had picked up off a pavement. Reed and Cale shared a cheap apartment on Ludlow Street on the Lower East Side. They rehearsed constantly, argued constantly and wrote about the life going on outside the window.
What they were writing about
Pop in 1966 was getting brighter. The Beatles were making Revolver. Brian Wilson was building Pet Sounds. Dylan had gone electric. California was filling up with flowers and long guitar solos. Reed wrote about scoring heroin.
“I’m Waiting for the Man” is a plain report of a white kid taking the train up to Harlem with twenty-six dollars. The piano pounds one chord over and over, and the band drives along like someone walking too fast through a street he doesn’t trust. Nobody in the song is a hero or a victim. Everyone just wants the afternoon to be over.
“Heroin” is harder to listen to. Reed doesn’t warn you off the drug and he doesn’t sell it to you either. The band speeds up and slows down with the rush, Cale’s viola screams, Tucker’s drums lurch ahead and fall back, and the whole thing ends up sounding like a person sinking and surfacing. It remains one of the most disturbing things ever recorded in a pop format, mainly because it keeps its opinions to itself.
“Venus in Furs” takes its title from Sacher-Masoch’s nineteenth-century novel. Cale’s viola drone gives it the sound of a ceremony held in a cellar somewhere in eastern Europe, and Tucker thumps out a slow march underneath. Fifty-odd years on it still sounds like it was made by people who had been told the rules and decided against them.
Then there is the other half of the record, which the reputation for decadence tends to bury. “Sunday Morning” opens the album with a celesta chime and a lullaby tune, sung by Reed in a voice that sounds tired and slightly nervous. “Femme Fatale” and “I’ll Be Your Mirror” are tender songs, sung by Nico, built from plain words and simple chords. “I’ll Be Your Mirror” in particular is about as direct a love song as any written in the sixties. It is often said to be about Nico herself, though Reed gave different answers at different times.
“Black Angel’s Death Song” is the oddity, a stuttering poem over a scraping viola that was apparently too much even for the club where they played it. “European Son” closes the record with a long, deliberately wrecked jam full of feedback and smashing glass, dedicated to Delmore Schwartz. It is a loud goodbye, and plenty of listeners still skip it.
The range is what makes the album. They could be vicious and gentle on the same side of the record, and they never apologised for either.
Warhol
By 1965 Andy Warhol was already famous. The soup cans and the Marilyns had made him the most talked-about artist in America, and his studio, the Factory, had become the place where painters, models, drag queens, poets, hangers-on and addicts mixed. Warhol wanted to try his hand at managing a band, partly out of curiosity and partly because it fitted his idea of art as something you could make in any medium.
The group was found playing at the Café Bizarre in Greenwich Village, where the film-maker Barbara Rubin took Warhol and his associate Paul Morrissey to watch them. A deal followed. Warhol would present the band as part of a travelling multimedia show called the Exploding Plastic Inevitable, a sensory assault of live music, projected films, strobe lights and dancers, with Gerard Malanga cracking a whip across the stage. It was designed to overwhelm, and it did.
Warhol’s actual contribution to the album is smaller than the legend suggests. He paid for the first recording sessions, which gave the band the freedom to work without a label breathing down their necks, and he lent them his reputation. He is credited as producer, but by most accounts he sat in the control room and said very little. The engineering was handled by Norman Dolph, and when Verve took on the record, Tom Wilson tidied the final mixes. Wilson had produced Dylan’s electric records and he knew how to get rough music onto vinyl without scrubbing out its character. He rarely gets the credit he deserves.
Warhol did make one decision that changed the group. He wanted a female singer, and he had a particular one in mind.
Nico
Christa Päffgen, known as Nico, was born in Cologne in 1938. She had modelled, appeared briefly in Fellini’s La Dolce Vita, and made a single produced by Jimmy Page. Her voice was low, flat and strongly accented, with a coldness that made every line sound like it was coming from the far end of a corridor. Reed, Cale and Morrison were not delighted to have her foisted on them, and Reed in particular resented the attention she attracted.
The pairing worked anyway. Her singing on “Femme Fatale,” “I’ll Be Your Mirror” and “All Tomorrow’s Parties” gave the record a ghostly counterweight to Reed’s street-level sneer. “All Tomorrow’s Parties” is the standout, a grand, slow piano figure over a hammering rhythm, with Nico delivering a portrait of glamour that sounds like a party and a wake at the same time. Warhol is said to have rated it as his favourite song by the group.
She left after this one record and went on to make a run of bleak, brilliant solo albums, several of them produced by Cale. Her work here is a large part of what gives the record its mood.
Making it
The recording was messy. The first sessions took place in April 1966 at Scepter Studios, a cheap and run-down place in Manhattan. The band got through a lot of material in a few days, including early versions of “Heroin,” “Venus in Furs” and “Waiting for the Man.” Some of those takes surfaced much later as bonus material, and they are worth hearing for their rawness.
The tapes then went west. Verve, part of MGM, took on the album and brought in Wilson, and a few tracks were recorded or redone in Los Angeles. “Sunday Morning” was written late, after the label asked for something that could be released as a single. It is slightly funny that one of the album’s gentlest moments exists because a record company wanted a hit.
The record was finished in 1966 and didn’t come out until March 1967. The delay had several causes: the label dithered, Verve was busy with Zappa’s Freak Out!, and there was a legal complaint from Eric Emerson, a Factory regular whose photograph appeared on the back of the sleeve. The first copies were pulled and the sleeve was altered. When the album finally arrived, nobody at the label put much weight behind it.
The banana
The cover is a Warhol design, and it is as simple as album covers get: a yellow banana on a white ground, with his signature across it. On the first pressings the banana was a sticker. Pull it off and you found a pink, flesh-coloured banana underneath, with the instruction “Peel slowly and see” printed beside it. It is a joke that doesn’t take long to land.
The sleeve was fiddly and costly to make, and it added to the delays. It also shaped how the album was received. The Warhol name sold copies to the art crowd and put off the rock audience, who took the record for a pretentious sideshow. The band’s name appeared in small type on the back, and Nico’s barely at all. Still, the image outlasted the sales figures. It is now one of the most reproduced sleeves in history, printed on bags and t-shirts and hung in galleries.
Why it didn’t sell
Bad timing counts for a lot. The album arrived in the middle of the psychedelic boom, when audiences wanted colour, optimism and big guitar jams, and it had nothing to offer them. Radio programmers found the subject matter unacceptable, and the label had no idea how to promote it. MGM was far more comfortable with jazz and middle-of-the-road pop.
Critics didn’t help. A few were kind, but many dismissed the record as noise or as an art-world stunt. Rolling Stone didn’t exist yet, so the kind of writing that might have explained the band had nowhere to appear. The live shows were famous in New York and baffling elsewhere, and touring the rest of America turned out to be difficult.
The band also fell apart internally. Reed and Warhol clashed, and by the end of 1966 the group had split from their manager. The follow-up, White Light/White Heat, came out in early 1968 and was louder and nastier, as if the band was deliberately closing the door on a wider audience. Cale was out by the end of 1968. The group carried on without him and made two much gentler albums, but the original line-up never recorded together again.
The long fuse
What saved the album was other musicians. Bowie got hold of an acetate through his manager in 1966 and was playing “I’m Waiting for the Man” on stage before the record had even come out. He kept the Velvets in his head for years, and in 1972 he co-produced Reed’s Transformer. Iggy Pop and the Stooges took the rawness. Jonathan Richman of the Modern Lovers worshipped the band. The New York punk scene of the mid-seventies, from Television to Patti Smith to the Ramones, treated them as ancestors. In Britain, Roxy Music, Siouxsie and the Banshees, Joy Division and later the Jesus and Mary Chain all drew on the same combination of cold detachment, repetitive rhythm and noise.
The reasons are fairly simple. The record showed that you didn’t need virtuosity to make serious music. You needed three chords, a steady beat, something to say and the nerve to say it. For a teenager in 1976 with a cheap guitar and a bad attitude, that was permission.
The critical verdict has since turned all the way round. The album sits high on most greatest-ever lists, and Rolling Stone put it in the top twenty of its 2003 ranking. The Library of Congress added it to the National Recording Registry in 2006.
Sorting the legend from the facts
A few of the stories that cling to this album deserve a second look. Warhol is often described as its producer, which is true on the credits and not in the studio. The claim that nobody bought it overstates things slightly, since it did chart, though the sales were poor by any measure. The line about every buyer starting a band is Eno’s joke, repeated until it hardened into fact. And the idea that the band loathed Nico is too tidy. Reed in particular found her presence awkward, but they wrote some of their most beautiful songs for her, and the album would be much weaker without her.
One more point is easy to miss. The record wasn’t recognised as a classic in the seventies. Its standing built slowly through the eighties and nineties, as punk, post-punk and indie created an audience that already spoke the language.
Playing it now
Put the record on today and the first thing you notice is how little it sounds like 1967. Tucker’s drumming could sit on an album from any decade since. Cale’s viola still sounds odd. Reed’s lyrics are still blunt, and they still don’t flinch.
It isn’t an easy listen from start to finish, and it was never meant to be. The run from “Sunday Morning” to “Waiting for the Man” to “Femme Fatale” to “Venus in Furs” swings between tenderness and menace so quickly that it can feel like whiplash. “European Son” at the end is a test of patience. Stay with it anyway.
A few people in a rented loft, a rich patron with a taste for the odd, and a banana made a record that almost nobody wanted. Within ten years it was everywhere.

